CHICAGO—In an effort to spice up model consciousness amongst essential demographic teams, Dr. Scholl’s confirmed Thursday that they’d begin planting their foot care merchandise in clients’ baggage and simply claiming they stole it. “What we hope to do is casually drop our gel inserts and orthotics right into a buyer’s purse after which inform the closest worker that we would possibly’ve seen them pocket one thing,” mentioned firm spokesman William Huntsman, admitting that loudly exclaiming “Hey, you’ll be able to’t simply take that Dr. Scholl’s insole!” to a flustered shopper had extra potential than ads, billboards, or phrase of mouth to persuade clients that such merchandise had been extremely fascinating. “Seeing somebody get tackled to the bottom by a safety guard over a Scorching And Chilly Foot Therapeutic massage Ball that magically appeared of their backpack? That’s going to remain in a shopper’s thoughts for years—perhaps even many years. It means that this particular person was pushed so mad by the will to amass our foot-based ache reduction merchandise that they had been keen to danger life and limb. It’s actually the excellent technique.” Huntsman added that he additionally envisioned potential gross sales from telling the person who they wouldn’t name the cops if they simply purchased the Dr. Scholl’s product.