HomePuppetSesame Avenue Names Simply Play Grasp Toy Companion!

Sesame Avenue Names Simply Play Grasp Toy Companion!

After 10-year partnership with Hasbro, Sesame Avenue has named Simply Play as its multi-territory grasp toy licensee for North America, Latin America, Europe, the Center East, and Africa.

This multi-year deal contains e a variety of toys for the present, which have already beginning to hit cabinets.

From Toy Guide:

Gabriela Arenas, senior vp of worldwide merchandise licensing at Sesame Workshop, stated Simply Play was the precise match for this partnership due to the corporate’s wide-reaching retailer and distribution community, expertise throughout a number of product classes, and — most significantly — values.

“Simply Play stands for precisely that — they imagine children ought to simply play and thrive,” Arenas says. “Strategic partnerships like this work as a result of we’re mission aligned. It extends past product. It’s about collaborating to make a constructive impression on children and households.”


In line with Sunny Lauridsen, senior vp of licensing and model technique at Simply Play, says that’s precisely what the corporate plans to do with its new Sesame Avenue merchandise: emphasize the core values that outline the present. “Sesame Avenue is a spot the place all children are welcome,” Lauridsen says. “We pleasure ourselves in bringing toys to market that invite all youngsters to play and picture.”

And Simply Play is leaping proper into maintaining that promise, launching a number of Sesame Avenue product traces for its preliminary providing. These embody some basic play gadgets, such because the Sesame Avenue Pals 8-inch plush assortment and the Sesame Avenue Neighborhood Pals 3-inch determine packs. These toy traces function quite a lot of characters from the collection, together with each basic characters — like Elmo and Cookie Monster — and newer faces, reminiscent of Gabrielle and Julia.

There are additionally interactive toys on the way in which, maybe most notably the Sesame Avenue Dino Stomp Elmo, which depicts the favored character dressed as a dinosaur. In line with Lauridsen, this toy was impressed by the basic nursery rhyme “If You’re Comfortable and You Know It” and viral, dinosaur-themed Elmo content material that has amassed tens of millions of views on YouTube. “We are able to’t wait to see the movies of youngsters dancing and stomping together with their finest buddy Elmo,” she says.

Incorporating this viral second into the merchandise is a technique that Simply Play is interesting to at present’s children and households.

“Whereas there are extra preschool manufacturers at present than ever earlier than, Sesame has by no means slowed down,” Arenas says. “Our success may be attributed to the continuous innovation in product and content material, and accessibility to all of our followers. Simply Play will assist guarantee we stay progressive and accessible.”

One other key part of those new toys is studying by play, which is a central pillar of the Sesame Avenue model and this partnership. “For those who can maintain a baby’s consideration, you may assist educate them,” Arenas explains. “By providing participating toys children like to play with, we’re capable of infuse key studying alternatives — together with potty time, ABCs, and creating a constructive self-identity — whereas having enjoyable.” 

A few of the academic Sesame Avenue toys coming from Simply Play embody Elmo’s Studying Letters, a bus-shaped exercise board with detachable letter items that children can use to apply spelling, and the Study with Elmo cellphone, which options greater than 50 studying phrases, songs, and sounds.

Having beloved characters alongside for the training expertise additionally enhances these merchandise, as each Arenas and Lauridsen be aware, as a result of children really feel linked to those furry mates. And on high of that, the present’s deep-rooted nostalgia makes Sesame Avenue toys multigenerational.


Sesame Avenue characters that children love at present are the identical ones that their dad and mom grew up adoring,” Lauridsen says. “By having these characters which were trusted for greater than 50 years, there’s a familiarity — and a cross-generational consolation degree — that makes it simpler for fogeys and caregivers to nurture youngsters’s academic and emotional development.”

As dad and mom who fondly bear in mind their very own Little Individuals Sesame Avenue playsets — or who begged for a Tickle Me Elmo in its ’90s heyday — start purchasing for toys to complement their preschoolers’ playrooms, they may have loads of choices.

Past the preliminary launch this spring, Simply Play will launch new Sesame Avenue merchandise in extra classes, because the licensing settlement contains automobiles, function play, bathtub toys, and extra. These toys will incorporate the nostalgia, interactivity, and academic worth that folks anticipate from Sesame Avenue.

It’s sunny days forward for this play-filled partnership!


You may see Simply Play’s Sesame Avenue section right here and order (or pre-order) most of the gadgets on the hyperlinks beneath.

Oscar, Cookie Monster, and Huge Fowl Plush

Puppets of puppets of Ernie, and Cookie Monster are coming March thirty first.To pre-order them click on right here and add them to your cart.

Thank to

Plush N’ Fluff for the heads up and for the next video displaying off the completely different measurement and plush. 

Click on right here to view Simply Play’s Sesame Avenue part on Amazon. 



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